Fractional SEO + AI search leadership

Senior SEO and AI search leadership for enterprise e‑commerce, embedded directly in your team.

From organic plateau to compounding growth across SEO and AI search. $700M+ delivered across 35+ brands including Adidas, Samsung, J.Crew, and Madewell.

Not an agency. No account managers, no junior handoffs.

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$700M+ Organic revenue

+240K Adidas · daily clicks

+95% J.Crew · organic lift

+315% Alchemy · organic lift

— 01 · The case for Resonance

Why Resonance?

Embedded senior operator

Direct work with the senior who owns the strategy. No account managers, no juniors running playbooks, no retainer markup. 32–64 hours a month integrating into the team you already have.

Enterprise-scale track record

$700M+ in organic revenue generated for brands the size of Adidas, Samsung, J.Crew, and Madewell. Experience operating inside 10,000+ URL inventories and the interlock of engineering, content, and marketing that enterprise SEO requires.

GEO + SEO at senior level

Few operators work at senior level across both traditional search and AI‑powered search. Classical SEO execution combined with emerging GEO strategy — not as a trend, as an implementation.

— 02 · Named outcomes

Results

+240K Daily unique clicks

Built the Adidas blog from scratch — pitched the concept to senior leadership, secured funding and dev resources, led GTM. Now generates approximately 6 million impressions and 240,000 unique clicks per day.

+95% Organic clicks

Created and indexed medium and long-tail product landing pages to capture high-intent search queries previously unreachable from brand terms alone. Unlocked a new revenue channel from untapped demand.

+315% Organic clicks

Reworked faceted navigation, got facets indexed, and optimized them to capture previously untapped search demand. Unlocked a material growth channel over 24 months.

— 03 · Operator references

What clients say

“Aleksey manifested the adidas Blog from scratch. He engineered the pitch, sold the concept to senior leadership, secured funding and dev resources, created the requirements, and led GTM. Now the blog generates ~6 million impressions and 240K unique clicks a day. The long-term value Aleksey created for adidas is extraordinary.”

SVP Digital adidas Group

“Aleksey’s work on J.Crew’s long-tail SEO strategy was transformative. His approach to product landing pages unlocked traffic we didn’t even know existed. The 95% growth in organic clicks speaks for itself.”

VP Marketing J.Crew

“Our faceted navigation was underperforming and leaving significant opportunity on the table. Aleksey got it properly indexed and optimized it to capture demand we didn’t know we were missing. His work unlocked a major growth channel — a 315% increase in organic visits over the last two years.”

Head of Search Alchemy

— 04 · Engagement

Current availability

32 Hours/Month

$6,400/month

Strategic guidance and oversight

48 Hours/Month

$9,600/month

Full strategic integration

64 Hours/Month

$12,800/month

Dedicated fractional leadership

Every engagement is customized. Book a strategy call to scope yours.

Minimum engagement

3 months

Payment terms

Invoiced monthly, due the 15th of the following month

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— 05 · How we work

Process

Vetting & Discovery

Not every engagement is the right fit. We only accept projects where we can confidently deliver measurable impact.

During discovery, we assess your business model, technical foundation, competitive landscape, and team dynamics to identify high-value opportunities. If we can't clearly see where to move the needle, we'll tell you upfront.

You get: Honest assessment and a clear go/no-go decision based on real revenue potential.

Integration & Planning

We don't operate in a silo. We integrate directly into your existing teams—engineering, content, marketing—and build our SEO roadmap around your workflows and priorities.

Our planning adapts to how you work, whether that's JIRA sprints, Slack channels, or weekly standups. The roadmap is phased, prioritized by impact, and designed to work with the resources you already have.

You get: A custom SEO roadmap that fits your team, not a one-size-fits-all playbook.

Implementation & Maintenance

We oversee execution of the SEO roadmap from start to finish. That means writing tickets, QA-ing work, monitoring performance, and removing friction wherever it appears.

This isn't set-it-and-forget-it. We stay embedded in your operations, course-correcting in real time and optimizing what's working while phasing out what's not.

You get: Continuous strategic oversight with accountability baked in at every step.

— 06 · Common questions

Frequently asked questions

What does it cost?

$200 per hour. Engagements start at 32 hours/month ($6,400) with a 3-month minimum. Most run 6–12 months. Exact scope gets set during discovery.

When do results typically land?

Measurable traffic movement usually shows in 90–120 days. Compounding organic growth — the durable kind — typically takes 6 months to pattern. I give a specific forecast for your situation during discovery, tied to what we're actually working with.

Who is this not right for?

Brands under $50M annual revenue, early-stage DTC still finding product-market fit, or teams looking for paid media, brand strategy, or growth marketing outside of organic search. My work is SEO and AI search, embedded directly — not a generalist consulting retainer.

How do you measure whether it's working?

Revenue. Organic traffic, rankings, and conversions are leading indicators, but every strategy ties to pipeline or revenue impact. You get monthly reporting against targets we set during integration.

Aleksey Batrachenko

Senior SEO + AI search leadership for enterprise e-commerce.

Fifteen years in SEO. $700M+ in organic revenue generated across 35+ brands — Adidas, Samsung, J.Crew, Madewell, Ethereum Foundation, Harvard Business School, KPN, and Alchemy among them. Most of that work happened embedded in the teams running the business, not delivered from an agency wall. The pattern I keep seeing: organic growth plateaus when nobody senior is watching the system, and in-house teams take the blame for gaps that start one org layer up. I'm the senior set of eyes that closes that gap.

15+ years · 35+ brands · Advisor, Reach LLM · LinkedIn

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